Realtor Branding Photos in Calgary: KD Singh (PREP) Case Study
(3–4 min read)
Calgary’s market is cooler, so trust > hype. In one late-evening session split between KD Singh’s listing and the PREP (Preferred Real Estate Professionals) office, we built a photo set that shows KD’s face, process, and the keys-handoff moment—and mapped every image to his website, LinkedIn, and Google Business Profile.
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KD’s reputation is strong, but his online presence didn’t show the full story—mostly a standard headshot. Buyers and sellers in Calgary want to see the person and the process: how you meet, what you review, and the confidence that you’ll close.
What was missing?
A hero portrait that holds up on tiny mobile/Maps previews
Process photos (consultation, paperwork) showing how KD works
A clear “handoff” symbol to signal trust and completion
The plan (shot list → outcomes)
We designed a 45–60 minute micro-session around five moments. Each shot has a job:
Hero portrait (listing kitchen): credibility + approachability → Website hero, LinkedIn, GBP
Hands-clasped portrait (listing counter): authority → About page, media/profile cards
Consultation (listing kitchen): service clarity → Services page, IG carousel
Keys handoff (macro): trust/completion → GBP + social posts
Workspace & lifestyle (PREP office): reliability + personality → blog, About, email header
We shot after sunset while the office was still active. A soft key + bounce kept skin tones clean and backgrounds controlled, so the set feels natural without daytime light.
Execution (lighting, locations, expression)
Lighting: portable soft key + natural bounce for neutral whites and clean catchlights.
Locations: KD’s listing kitchen for warmth/approachability; PREP office hall and glass walls for confidence and context.
Guiding expression: shoulders down-and-back, chin tiny forward, 5% “camera squint,” breath → half-smile.
Delivery: vertical crops for reels/GBP; wide crops for banners; all files in sRGB, web + retina sizes.
Personal note: I shoot like a conversation. The first “safe” frame warms us up; the keeper usually happens around minute twelve when people forget the camera.
Results you can expect (and where each image lives)
How these images work for you
| Image type | Where it goes | What it signals | What it moves |
|---|---|---|---|
| Hero portrait | Website hero, LinkedIn, GBP | Credibility | CTR from Maps |
| Authority portrait | About page, Media | Leadership & poise | Time on page |
| Consultation | Services page, IG carousel | Process clarity | Saves / Shares |
| Keys handoff | GBP, IG / FB | Trust & completion | Calls / DMs |
| Office lifestyle | Blog, About, Email | Reliability & personality | Replies |
How to book this look for your brand?
Book a Realtor Branding Session and we’ll map a five-shot plan that works across your website, LinkedIn, Google profile and socials.
Prefer a quick call? Book a 10-min consult… (587) 973-2311
